{"id":4963,"date":"2024-05-28T08:53:59","date_gmt":"2024-05-28T14:53:59","guid":{"rendered":"https:\/\/cohnmarketing.com\/?p=4963"},"modified":"2024-06-28T22:39:24","modified_gmt":"2024-06-29T04:39:24","slug":"baba-2024-build-a-better-agency-summit","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/baba-2024-build-a-better-agency-summit\/","title":{"rendered":"BABA 2024: Build a Better Agency Summit"},"content":{"rendered":"<h2>Key Takeaways from the &#8220;Build a Better Agency Summit 2024&#8221;<\/h2>\n<p><a href=\"https:\/\/cohnmarketing.com\/team\/ali-lego\/\"><strong><em>Ali Lego, Chief Operating Officer<\/em><\/strong><\/a><\/p>\n<p>I was fortunate enough to attend the <a href=\"https:\/\/agencymanagementinstitute.com\/\">Agency Management Institute<\/a>\u2019s BABA Summit last week in Downtown Denver.<\/p>\n<p>Joined by nearly 400 other small- to mid-size <a href=\"https:\/\/cohnmarketing.com\/\">marketing agency<\/a> owners and professionals, I was surrounded by some of the best and brightest in our industry. Yes, we might be competitors at times, but at this conference, we were peers and friends who shared honest perspectives of the challenges each faces when owning and running an agency.<\/p>\n<p>We got to hear from some inspiring presenters on business-focused topics such as industry research from <a href=\"https:\/\/audienceaudit.com\">Audience Audit<\/a>, business development and pricing strategies from <a href=\"https:\/\/migroup.com\">Mercer Island Group<\/a>, <a href=\"https:\/\/boostpricing.com\">Boost Pricing<\/a> to create a culture of collaboration, and finding your \u201c<a href=\"https:\/\/jeffsalzenstein.com\">Zone of Excellence<\/a>.&#8221;<\/p>\n<p>Here are a few of my key takeaways from #BABA2024.<\/p>\n<h2>Take Care of Yourself and Your Whole Self FIRST<\/h2>\n<p><em>Jeff Salzanstein &#8211; The Zone of Excellence &#8211; how high performers can reduce stress and optimize performance<\/em><\/p>\n<ul>\n<li>\u201cOur personal wellness needs and professional bottom line goals are critical to our overall success goals, but they\u2019re often misaligned.\u201d<\/li>\n<li>By optimizing for three fundamental principles (body, mind, and soul), leaders and teams decrease stress and unleash their true potential. High achievers learn how to balance their intense drive for success with gratitude and appreciation for the present moment by using proven, sustainable \u201cpro\u201d fundamentals that guarantee results.<\/li>\n<\/ul>\n<h2>Content, Content, and More Content<\/h2>\n<ul>\n<li>Content has been an industry buzzword for a while now, but it continues to be a key focus for good reason. And it\u2019s not just about creating content for <a href=\"https:\/\/cohnmarketing.com\/work\/\">our clients<\/a>. We have to be our own #1 client.<\/li>\n<li>Sites that have<a href=\"https:\/\/cohnmarketing.com\/time-to-be-friends-content-strategy\/\"> good content<\/a> have 60% more <a href=\"https:\/\/cohnmarketing.com\/healthcare-content-marketing-how-to-repurpose-content-to-drive-conversions\/\">conversions<\/a>.<\/li>\n<li>Stop creating content that never gets used; let the content work for you and get it out there across the various channels that you have.<\/li>\n<li>New content keeps you relevant, boosts SEO, re-engages <a href=\"https:\/\/cohnmarketing.com\/reach-your-target-audience\/\">your audience<\/a> and builds credibility.<\/li>\n<li>AI can help generate content but you still need a human writer to edit and refine the content to be in your brand voice.<\/li>\n<\/ul>\n<h2>Chase the Change<\/h2>\n<ul>\n<li>Change is happening faster and faster than it ever has.<\/li>\n<li>If we don\u2019t embrace and lean into the change, we are irrelevant and if we are irrelevant then we are obsolete.<\/li>\n<li>You have to avoid <strong><em>Rosy Retrospection<\/em><\/strong>, a cognitive bias and tendency to recall the past more fondly than the present.<\/li>\n<li>Change fatigue is real and translates to discretionary effort (a person\u2019s willingness to go \u201cabove and beyond.\u201d) Research shows employees are worn out from frequent shifting of priorities, policies, and personnel. The intensity and amount of disruption is overwhelming.<\/li>\n<li>This business is hard\u2026 but we are all motivated to do hard things because our profession as marketers is rooted in being agents of change.<\/li>\n<\/ul>\n<p>I am excited to put these takeaways into action along with some of the other more tactical things I\u2019ve learned. And I will be registering for next year\u2019s summit as it was well worth the time invested! #BABASUMMIT24<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways from the &#8220;Build a Better Agency Summit 2024&#8221; Ali Lego, Chief Operating Officer&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BABA 2024: Build a Better Agency Summit - COHN Marketing<\/title>\n<meta name=\"description\" content=\"Chief Operating Officer Ali Lego attended the Build a Better Agency Summit 2024 in Denver. 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