{"id":4656,"date":"2023-07-12T14:17:30","date_gmt":"2023-07-12T20:17:30","guid":{"rendered":"https:\/\/cohnmarketing.com\/?p=4656"},"modified":"2023-07-25T12:23:30","modified_gmt":"2023-07-25T18:23:30","slug":"give-your-credit-union-brand-some-credit","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/give-your-credit-union-brand-some-credit\/","title":{"rendered":"Give Your Credit Union Brand Some Credit"},"content":{"rendered":"<h2>Why your best tool in credit union marketing is your brand<\/h2>\n<p>We won\u2019t sugarcoat it: Credit unions need a strong <a href=\"https:\/\/cohnmarketing.com\/expertise\/capabilities\/brand-strategy\/\">brand strategy<\/a> to stand out in today\u2019s crowded financial landscape. There are only so many products, rates, and reward programs out there, and they\u2019re easy for competitors to duplicate. Whereas positioning yourself with rates turns your value prop into a commodity, a strong brand can elevate your offering beyond products and programs. Best of all, it can help you stand out in a crowded market, build trust with your members, and increase loyalty and advocacy.<\/p>\n<h2>Why is brand storytelling so important for credit unions?<\/h2>\n<ul>\n<li><strong>Differentiation:<\/strong> A well-defined brand can help potential members understand what sets you apart from other financial institutions. You will attract members who share your values and beliefs, and who are looking for a financial community that aligns with their own.<\/li>\n<li><strong>Brand Equity:<\/strong> The last thing you want to do as a credit union marketer is get into a shouting match with a well-funded, national bank with advertising spending power. When your brand carries meaning, however, it can make marketing programs more efficient because your brand itself can do the heavy lifting of storytelling.<\/li>\n<li><strong>Member Loyalty:<\/strong> A strong brand can help build trust and loyalty with your members. By consistently delivering on your brand promises and creating a positive member experience, you can create loyal members who will continue to use your services and recommend you to others.<\/li>\n<\/ul>\n<h2>How do you develop a brand strategy?<\/h2>\n<p>We can\u2019t give all our secrets away, but as a brand-first marketing agency that specializes in driving credit union member growth and loyalty, we are the brand strategy experts among credit union marketing agencies. Through our proven brand strategy process, we\u2019ve worked on more than 200 brands in our 20+ years of operations, and when you begin working with us, we can take you through the exciting, defining, and extremely enlightening process more fully.<\/p>\n<p>For purposes of this educational blog, however, we will skip to the nuts and bolts of brand strategy: <a href=\"https:\/\/cohnmarketing.com\/building-an-authentic-brand-strategy\/\">authenticity<\/a> and distinction.<\/p>\n<ul>\n<li>\n<h3><strong>Be Authentic<\/strong><\/h3>\n<p>We would never (ever!) recommend building a credit union brand strategy that doesn\u2019t align with your own values and beliefs, so it\u2019s recommended that you start there. Who are you as people, who are your members, what are the values and beliefs that tie all of you together? What is in your credit union\u2019s DNA that your members love about you? The answers to these questions will help you tell your story authentically, but just as important is the distinction among your competitors.<\/li>\n<li>\n<h3><strong>Stand<\/strong> <strong>Out<\/strong><\/h3>\n<p>Distinction and differentiation give you an opportunity to really plant your flag in the ground. What is something that ONLY we can say, compared to our competitors? Why would someone choose us over our peers? What makes us so darn special? Are there opportunities or gaps that these values create when compared to your competitors? Do those gaps align with your target audiences? Once you\u2019ve identified these gaps, you can create unique value propositions and plan how to effectively message to those gaps. When you can tie together authenticity and distinction, the next step is landing on your brand tone and voice. Yes, we have our message, but how should we sound when we say it?<\/p>\n<p>Your brand voice is the tone and personality that you use when communicating with your audience. This should be consistent across all your messaging, including <a href=\"https:\/\/cohnmarketing.com\/expertise\/capabilities\/content-social-media\/\">website copy<\/a>, social media posts, and advertising. You should aim to connect, and it\u2019s OK, even encouraged, to be human.<\/li>\n<li>\n<h3><strong>Show Up<\/strong><\/h3>\n<p>Finally, we move to brand activation. It\u2019s time to develop a <a href=\"https:\/\/cohnmarketing.com\/prepare-and-pivot-with-credit-union-marketing\/\">credit union marketing strateg<\/a>y founded on creating a brand experience that meets member needs. This involves understanding the <a href=\"https:\/\/cohnmarketing.com\/make-your-credit-union-members-the-hero\/\">credit union member journey<\/a> and delivering a seamless and personalized experience that builds loyalty and advocacy.<\/li>\n<\/ul>\n<p>By creating a strong brand that resonates with your target audience, you can differentiate yourself from your competitors and build trust with your members. A <a href=\"https:\/\/cohnmarketing.com\/agency\/\">branding and marketing agency<\/a> can help guide you through the branding process and ensure that your credit union\u2019s values, mission, and vision are reflected in your brand and how you present yourself.<\/p>\n<p><a href=\"\/contact\/\">Contact us<\/a> today to learn more about how we can help your credit union build a strong brand that stands out in the crowded financial landscape.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why your best tool in credit union marketing is your brand We won\u2019t sugarcoat it:&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Credit Union Branding Strategy: Give Your Credit Union Some Credit<\/title>\n<meta name=\"description\" content=\"Empower your credit union branding using authentic storytelling and differentiation. Unlock potential, enhance trust, foster loyalty, and advocate for members.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/4656\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Credit Union Branding Strategy: Give Your Credit Union Some Credit\" \/>\n<meta property=\"og:description\" content=\"Empower your credit union branding using authentic storytelling and differentiation. Unlock potential, enhance trust, foster loyalty, and advocate for members.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cohnmarketing.com\/give-your-credit-union-brand-some-credit\/\" \/>\n<meta property=\"og:site_name\" content=\"COHN Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cohnmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-12T20:17:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-25T18:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cohnmarketing.com\/wp-content\/uploads\/2023\/07\/Blog-1-Give-your-brand-some-credit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4256\" \/>\n\t<meta property=\"og:image:height\" content=\"2832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cohnmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cohnmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cohnmarketing.com\/give-your-credit-union-brand-some-credit\/\",\"url\":\"https:\/\/cohnmarketing.com\/give-your-credit-union-brand-some-credit\/\",\"name\":\"Credit Union Branding Strategy: Give Your Credit Union Some Credit\",\"isPartOf\":{\"@id\":\"https:\/\/cohnmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cohnmarketing.com\/give-your-credit-union-brand-some-credit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cohnmarketing.com\/give-your-credit-union-brand-some-credit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cohnmarketing.com\/wp-content\/uploads\/2023\/07\/Blog-1-Give-your-brand-some-credit.jpg\",\"datePublished\":\"2023-07-12T20:17:30+00:00\",\"dateModified\":\"2023-07-25T18:23:30+00:00\",\"author\":{\"@id\":\"https:\/\/cohnmarketing.com\/#\/schema\/person\/6d5ba835d6d1baa9e1cd82582f36e376\"},\"description\":\"Empower your credit union branding using authentic storytelling and differentiation. 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