{"id":4380,"date":"2023-01-23T10:00:08","date_gmt":"2023-01-23T17:00:08","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=3853"},"modified":"2024-03-09T00:33:19","modified_gmt":"2024-03-09T07:33:19","slug":"social-media-is-an-accessory-not-a-necessity","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/social-media-is-an-accessory-not-a-necessity\/","title":{"rendered":"Social Media is an Accessory, Not a Necessity"},"content":{"rendered":"

Before jumping on the brand bandwagon and investing valuable time and resources into social media, our content marketing specialists have a new perspective to offer, as well as some key insights you\u2019ll enjoy. Let\u2019s dive in!<\/h2>\n

\u201cMy business needs<\/em> to be on social media.\u201d Sorry, but no it doesn\u2019t.<\/p>\n

You\u2019re probably wondering why the content marketers at COHN are saying this. It doesn\u2019t sound like the advice that an agency that wants more business should be giving. Yet, it’s precisely because we want more business that we\u2019re saying it.<\/p>\n

Here at COHN, we believe that outcomes should outweigh opportunities, and we will always do our part to guide clients on the best path forward.<\/p>\n

Which brings us back to social media<\/a>. These days, it seems like a pretty clear pathway to success. From big brands to small businesses, it feels like everyone has their hand in the metaphorical pot. And it\u2019s gotten pretty messy.<\/p>\n

So we\u2019ve embraced a new approach to social media = Accessorize to Optimize.<\/strong><\/p>\n

First, let\u2019s take a step back and answer \u201cWhat is an accessory?\u201d Well, Google defines it as \u201ca thing which can be added to something else in order to make it more useful, versatile or attractive.\u201d<\/p>\n

Prefer food over fashion? Social media is like guacamole. It\u2019s a luxury add-on and if the strategy isn\u2019t ripe, it\u2019s not worth the extra cost.<\/p>\n

Unfortunately, we\u2019ve been convinced otherwise. Check any recent digital visibility report or thought piece from a social media platform and you\u2019ll see a pretty convincing argument of why every brand should have it. But simply having a profile is not going to meet your businesses unique goals, and honestly we are pretty tired of this one-size-fits-all approach to brand marketing.<\/p>\n

Every social media channel<\/a> has nuance, which means the messaging, visuals, audiences, tone and engagement has to differ from channel to channel in order to make an impact. This takes a great deal of understanding and adaptation to drive real results, as well as an integrated team of content marketing specialists to get you there.<\/p>\n

So how do I know if social media is right for my brand?<\/strong><\/p>\n

Let\u2019s go back to the analogy of accessorizing. Does your brand currently have a website, an app, a product\/service, or anything that would benefit from increased awareness online? If the answer is yes, then you could be on the right track but there\u2019s many more layers of this wardrobe to unfold.<\/p>\n

From narrowing down channel intent, building a messaging matrix, sourcing visuals and content, to doing a competitive audit of the social media ecosystem – COHN Marketing<\/a> is ready to meet your unique goals, and find customized solutions that are right for your business. Ready to start accessorizing for success? Give us a call.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…<\/p>\n","protected":false},"author":3,"featured_media":4408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[132],"class_list":["post-4380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-insights"],"yoast_head":"\nSocial Media is an Accessory, Not a Necessity - COHN Marketing<\/title>\n<meta name=\"description\" content=\"The social media experts at COHN explain how we always put the clients best interest first, even if that means neglecting one of our services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/4380\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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