{"id":4378,"date":"2022-05-02T10:00:58","date_gmt":"2022-05-02T16:00:58","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=3848"},"modified":"2023-09-16T21:58:21","modified_gmt":"2023-09-17T03:58:21","slug":"whats-the-purpose-of-a-statement-of-work-sow","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/whats-the-purpose-of-a-statement-of-work-sow\/","title":{"rendered":"What\u2019s the Purpose of a Statement of Work (SOW)?"},"content":{"rendered":"

The Devil is in the Details.<\/h2>\n

Why do we create Statements of Work (SOW) for our clients? We already know what the client needs, so
\nwhy do we need to formally write it down? In a creative business like ours, revisions are a critical part of
\nany budget and timeline. The goal of a SOW is to avoid the revision nightmare that blows through the
\nbudget, kills a timeline, frustrates all parties, and leaves the client with an incomplete project.<\/p>\n

What is an SOW?<\/strong><\/p>\n

An SOW is a legal binding document and requires both parties to read and fully understand what is being
\nexecuted. It ensures the agency and clients are on the same page and aligned on project goals, scope of
\nwork, objectives and expectations of each party.<\/p>\n

What is included in a SOW (Statement of Work)?<\/strong><\/p>\n

Our SOW process is based on an understanding of the client needs and agency deliverables that can be
\naccomplished within the client\u2019s budget. It typically includes a summary of the work to be done, as well as
\nthe overall approach, key deliverables, milestones\/dates, amount of time, estimated project fee and billing
\nterms. In addition it outlines any assumptions and clarifies anything that is not included (e.g., hard costs,
\nwhich typically are estimated once further along in the project and more details are known).
\nExamples of assumptions, include roles and responsibilities of each party, how many initial
\nconcepts\/designs are included, rounds of revisions, who will be writing copy, or editing copy. Are we
\nbuilding out print-ready files and facilitating printing, or is the client doing that? Any deviation or suggested
\ndeviations from the SOW warrant a conversation and may result in a change order depending on the
\nrevised needs.<\/p>\n

Why are SOWs so important?<\/strong><\/p>\n

While an SOW is a document that protects both sides of the partnership from being taken advantage of, it
\nalso is an incredibly useful tool to create a sense of timeliness for decision making. It helps to avoid those
\n\u201cawkward\u201d conversations between the client and agency about rounds of revisions and timelines, as it
\ncreates a precedent for all parties to follow.<\/p>\n

It actually encourages both sides to stay within the scope\u2014that is, to stick to the plan and strategy we
\nspent so much time putting together\u2014and ensures that our team<\/a> is compensated when we are asked to
\ngo above and beyond what the original expectations were. In other words, when created and executed
\nproperly, an SOW can help you actually stay on strategy<\/a>, as well as on time and on budget.<\/p>\n

If you have any questions about our SOW process, please feel free to reach out<\/a> and ask away. Our entire
\ngoal at COHN is to be a trusted asset to our clients<\/a>, and the SOW helps us help our clients to the fullest
\ndegree.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Devil is in the Details. Why do we create Statements of Work (SOW) for…<\/p>\n","protected":false},"author":3,"featured_media":4406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[132],"class_list":["post-4378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-insights"],"yoast_head":"\nWhat\u2019s the Purpose of a Statement of Work (SOW)? - COHN Marketing<\/title>\n<meta name=\"description\" content=\"Our C.O.O. at COHN explains the importance and efficiency of signing a Statement of Work (SOW) with a client before starting a project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/4378\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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