{"id":4377,"date":"2023-02-16T09:56:01","date_gmt":"2023-02-16T16:56:01","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=3846"},"modified":"2024-10-25T17:27:56","modified_gmt":"2024-10-25T23:27:56","slug":"account-service-getting-what-you-actually-need-from-a-marketing-agency","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/account-service-getting-what-you-actually-need-from-a-marketing-agency\/","title":{"rendered":"Account Service: Getting What You Actually Need from a Marketing Agency"},"content":{"rendered":"

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push back is what unlocks new ideas and leads to marketing that matters.<\/h2>\n

Right now if you were to Google \u2018Agency Account Service,\u2019 chances are you\u2019ll see a lot of references to customer satisfaction, day-to-day management and proactive communication. That\u2019s because the original role of account service was created to have yes men.<\/em><\/p>\n

Ad agencies of yesteryear knew that good relationships = more work, and having positions dedicated to nurturing these relationships could only lead to increased revenue. But overtime, this gung-ho approach began producing some pretty subpar marketing. Client desires took precedence over creative and strategic direction, and good intentions became the folly of an entire industry.<\/p>\n

Here at COHN, we believe in the power of pushing back.<\/strong><\/p>\n

\u201cA friend will tell you what you want to hear. A best friend will tell you if you’re wrong,\u201d says Senior Account Executive, Justin Gatz. \u201cBecause ultimately, the best friend wants the best version of yourself.\u201d<\/p>\n

We believe the best marketing<\/a> comes from being challenged, from taking the blinders off, and from having a trusted partner to checkpoint you along the way. Our goal is to make every interaction matter for your brand, which sometimes means helping clients not get in their own way. Afterall, you’re hiring outside help for a reason. But don\u2019t expect to only be getting the devil\u2019s advocate.<\/p>\n

What else should you get from a marketing agency with Account Service?<\/strong><\/p>\n

Someone to show you the microscopic lens and the 10,000 foot drop. Account Service has the unique vantage point of being alongside your brand from start to finish, and plays an absolutely critical role in helping connect the dots between teams to get answers quicker and projects moving.<\/p>\n

They are also the body guards of your brand, and will work to protect your image and reputation across every touchpoint. So sure, when working with Account Service at COHN, you\u2019ll hear some constructive criticism and get pushback on ideas, but you\u2019ll also be working with a talented group of people with one shared goal: Uplifting your brand.<\/p>\n

We\u2019re also a great bunch to grab a beer with, so if you\u2019re looking for an account service team with the backing of a fully integrated agency, connect with COHN<\/a> and together we\u2019ll map out your strategic goals to create marketing that matters.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…<\/p>\n","protected":false},"author":3,"featured_media":4405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[132],"class_list":["post-4377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-insights"],"yoast_head":"\nAccount Service: Getting What You Actually Need from a Marketing Agency - COHN Marketing<\/title>\n<meta name=\"description\" content=\"An Account Service expert at COHN shares the importance of pushing back to unlock new ideas to make marketing that matters with a client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/4377\/\" \/>\n<meta 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