{"id":4371,"date":"2022-04-04T10:00:15","date_gmt":"2022-04-04T16:00:15","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=3812"},"modified":"2024-03-10T19:27:41","modified_gmt":"2024-03-11T01:27:41","slug":"2022-marketing-strategies-for-leasing-apartments","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/2022-marketing-strategies-for-leasing-apartments\/","title":{"rendered":"2022 Marketing Strategies for Leasing Apartments"},"content":{"rendered":"

Our content marketing experts dive into which tactics can transform leads to leases for apartment complexes this year.<\/h2>\n

When it comes to marketing an apartment, your biggest priority is getting renters through the door. Traditionally apartment leasing agent teams have relied on grand openings to secure the deal, but in our growing digital age those in-person tactics just aren\u2019t cutting it.<\/p>\n

Today\u2019s renter is bombarded with flashy targeted ads that almost always have a sense of urgency or \u201climited time\u201d deal associated with them. There\u2019s no opportunity to truly connect with the brand behind the building and understand why they would benefit from living there.<\/p>\n

Here at COHN<\/a>, that disconnected approach to apartment marketing<\/a> simply won\u2019t cut it. First and foremost, prospective residents are looking for a place to call home.<\/strong> Every piece of marketing needs to tell that story.<\/p>\n

To help support your leasing goals in the new year, our team of content marketing experts<\/a> share their top recommendations for crafting a narrative that converts and paints a picture far beyond floor plans and amenities. Here are a few:<\/p>\n