In the wake of the COVID-19 pandemic, our industry and the greater society learned the meaning of disruption. We were challenged to pivot, stay agile and plan for the unexpected. These traits have not only transformed our workforce, but have greatly influenced the last two years of marketing campaigns on a global scale.<\/p>\n
We are now consumers without steady footing. Our world has been turned upside down so many times that we no longer know north from south. As marketers, we commonly see ourselves as the compass for consumers, but what if we embraced a new direction?<\/p>\n
It\u2019s time to welcome a beginner\u2019s mindset.<\/strong><\/p>\n At COHN, this means letting go of preconceptions and the endless trends. Instead of saying \u201cI know\u201d we’re going to embrace the \u201cI wonder\u201d approach to strategy. And hopefully by keeping an open mind, we can unlock new insights that move our industry forward.<\/p>\n So what exactly does this beginner\u2019s mindset look like for your business?<\/p>\n