{"id":3771,"date":"2015-03-12T22:31:34","date_gmt":"2015-03-12T22:31:34","guid":{"rendered":"http:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&amp;p=394"},"modified":"2015-03-12T22:31:34","modified_gmt":"2015-03-12T22:31:34","slug":"2015-year-pinterest","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/2015-year-pinterest\/","title":{"rendered":"Is 2015 the Year of Pinterest?"},"content":{"rendered":"<p class=\"p1\">The Chinese calendar may say that 2015 is the year of the goat, but many think 2015 is the year of social scrapbooking site Pinterest.<\/p>\n<p class=\"p1\">When browsing Pinterest profiles, users see boards dedicated to fashion, health &amp; fitness, crafting, cooking, and vacation planning. Pinterest is a very aspirational-based social media network, and users frequently pin \u201cwish\u201d and \u201cwant\u201d products and experiences. Consider a scenario where a user can pin a travel destination to their \u201cDream Vacay\u201d board, and then have the option to book right from the featured image on the pin, or click \u201cbuy\u201d on the gym bag your yoga instructor pinned &#8211; now that is something retailers can get excited about.<\/p>\n<p class=\"p1\">EMarketer recently reported that Pinterest will reach 50 million active users this year, (this still puts the platform well behind competing social networks like Facebook and Twitter.) Users do not always equal value, though. Pinterest is a unique platform in that its users are often browsing the site in a \u201cbuying\u201d state of mind. Pinterest is trying to capitalize on that feeling.<\/p>\n<p class=\"p1\">Pinterest has been slow to enter the digital advertising scene. Their \u201cPromoted Pins\u201d advertising product is their first and only advertising offering, and has seen some success with brands like <a href=\"https:\/\/www.fierceretail.com\/operations\/target-gap-lululemon-launch-promoted-pins-pinterest\" target=\"_blank\" rel=\"noopener noreferrer\">Target and Gap<\/a>.<span class=\"Apple-converted-space\">\u00a0 <\/span>Rumors from <a href=\"https:\/\/www.vox.com\/2015\/2\/12\/11558966\/pinterest-is-working-on-a-plan-to-introduce-a-buy-button-as-soon-as\" target=\"_blank\" rel=\"noopener noreferrer\">Recode.net<\/a> say that a \u201cbuy\u201d button is in the works, and could up the number of paid ad products currently offered by Pinterest. Giving users an option to \u201cpurchase\u201d rather than just \u201cpin\u201d their finds could be a game changer for Pinterest and provide a simple way to monetize the platform. <a href=\"https:\/\/digiday.com\/media\/look-pinterests-forthcoming-ad-unit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digiday<\/a> also reports that that a new \u201cmulti-image\/pin carousel\u201d will debut soon, which will give advertisers the ability to display several images in a single promoted pin.<\/p>\n<p class=\"p1\">What does this mean for digital marketers? While a multi-pin carousel could extend the visual depth of promoted pins, it\u2019s the \u201cbuy\u201d button that offers the most intrigue.<\/p>\n<p class=\"p1\"><em>Photo Credit:\u00a0Social Media\u00a0Delivered\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Chinese calendar may say that 2015 is the year of the goat, but many&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3771","post","type-post","status-publish","format-standard","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is 2015 the Year of Pinterest? - COHN Marketing<\/title>\n<meta name=\"description\" content=\"What does the growth in users on Pinterest mean for digital marketeres? 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