{"id":3766,"date":"2016-04-28T20:55:38","date_gmt":"2016-04-28T20:55:38","guid":{"rendered":"http:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&#038;p=315"},"modified":"2025-02-20T22:21:13","modified_gmt":"2025-02-21T05:21:13","slug":"reinvent-transit-retail-development","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/reinvent-transit-retail-development\/","title":{"rendered":"REinvented: Transit-Oriented Retail Developments"},"content":{"rendered":"<p>We\u2019ve all heard the grim predictions that brick and mortar retail is \u201cout\u201d and online is \u201cin.\u201d We\u2019ve visited the \u201cdead mall\u201d sites and seen images of food courts turned to vine-covered wastelands. But, the truth of the matter is that brick and mortar retail is alive and well, living in the midst of new transportation hubs in cities, suburbs and rural communities across America.<\/p>\n<p>From trains and planes to automobiles and bikes, transportation is changing the face of the American retail scene. While Transit Oriented Developments (TODs) are certainly not new (having first been introduced post-WWII), the scope, complexity and mode of transportation is changing vastly.<\/p>\n<p>Let\u2019s look at a few transportation-centered retail categories and related success stories:<\/p>\n<ul>\n<li><strong>Evolving Mass Transit TODs<\/strong>: The adage \u201cif you build it, they will come\u201d had been the model for early TODs centered on key mass transit stations. Now faced with increasing opportunities and the need to separate from the pack, cities and private developers are elevating the traditional TOD model. In our fair city alone, Reconnecting America reports, \u201cDenver is building 119 miles of light rail and 70 new stations in a decade, creating huge development opportunities to make the region more livable and sustainable.&#8221; In response, The City of Aurora, Colo. has launched the Aurora Line and is actively marketing to developers. The COHN-branded Aurora Line offers a dozen unique TOD opportunities at stations along the city\u2019s newly extended rail line.<\/li>\n<\/ul>\n<ul>\n<li><strong>Active Transportation &#8211; Trail Oriented Developments:<\/strong> The Urban Land Institute cites Trail-Oriented Developments as \u201cthe new TOD\u201d \u2013 mixed use districts geared toward those who prefer cycling and walking to driving or mass transit. Related\u2019s <a title=\"Hudson Yards New York\" href=\"https:\/\/www.hudsonyardsnewyork.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hudson Yards<\/a> in Manhattan, the largest private real estate development in the history of the United States, has been thoughtfully designed around New York City\u2019s High Line walk\/bike park along Manhattan\u2019s West Side.<\/li>\n<\/ul>\n<ul>\n<li><strong>Revitalized Transportation \u2013 Trolley Oriented Developments:<\/strong> Clang, clang, clang, the streetcar is back. Across America, cities are reviving and extending trolley lines to recharge downtowns and mature inner city neighborhoods. In Dallas, the Dallas Area Rapid Transit Authority (<a title=\"DART\" href=\"https:\/\/www.dart.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">DART<\/a>) recently debuted the new Dallas Trolley Line, a FREE streetcar ride connecting downtown to Oak Cliff, creating continuous development opportunities adjacent to the trendy Bishop Arts District.<\/li>\n<\/ul>\n<ul>\n<li><strong>The Airport City &#8211; Aerotropolis:<\/strong> Time Magazine described the Aerotropolis (entire cities centered on air transportation) as one of the 10 ideas that will change the world. Shattering the model of airports sitting on the outskirts of urban municipalities, the Aerotropolis model places airports and air transportation services as the district\u2019s anchor with retail, residential and commercial development built around it. In today\u2019s global economy, air transportation, travel and shipping serve as essential drivers of municipal growth. Porteos, a 1,287-acre aerotropolis with 1.5 miles of common frontage along Denver International Airport, is creating massive development opportunities for retail, restaurant, dining, entertainment and hospitality in what had been open rural plains.<\/li>\n<\/ul>\n<p>But it\u2019s not just retail joining the transportation bandwagon. Savvy multi-family developers like Essex Property Trust and Wood Partners are responding to the demand for proximity to transit. Essex\u2019 One South Market in downtown San Jose sits steps away from the Caltrain Station and Light Rail, putting the entire Bay Area within residents\u2019 reach.<\/p>\n<p>Transportation is, and will continue to be, a key driver in urban and suburban retail and mixed-use growth, proving that on-line and in motion can harmoniously co-exist.<\/p>\n<p>\u201c<em>REinvented<\/em>: Transit-Oriented\u201d is the first installment of the <em>REinvented<\/em> series by COHN. Collectively, COHN has more than a century of <a href=\"https:\/\/cohnmarketing.com\/expertise\/real-estate\/\">marketing experience in the retail real estate industry<\/a>. From the launch of Neiman Marcus\u2019 famous holiday gift guide to the recession of traditional malls to the rise of <a href=\"https:\/\/cohnmarketing.com\/expertise\/capabilities\/content-social-media\/\">social media<\/a> and its impact on shopper engagement, we have been there for it all. <em>REinvented<\/em> is our way of applauding the resilient and ever-changing retail real estate industry by spotlighting creative and game-changing retail applications we are seeing from coast to coast and beyond.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all heard the grim predictions that brick and mortar retail is \u201cout\u201d and online&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3766","post","type-post","status-publish","format-standard","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>REinvented: Transit-Oriented Retail Developments - COHN Marketing<\/title>\n<meta name=\"description\" content=\"Transportation is, and will continue to be, a key driver in urban and suburban retail growth. Put marketing into perspective and follow the leaders at COHN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/3766\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REinvented: Transit-Oriented Retail Developments - COHN Marketing\" \/>\n<meta property=\"og:description\" content=\"Transportation is, and will continue to be, a key driver in urban and suburban retail growth. Put marketing into perspective and follow the leaders at COHN.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cohnmarketing.com\/reinvent-transit-retail-development\/\" \/>\n<meta property=\"og:site_name\" content=\"COHN Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cohnmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-28T20:55:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T05:21:13+00:00\" \/>\n<meta name=\"author\" content=\"cohnmarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cohnmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cohnmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cohnmarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cohnmarketing.com\/reinvent-transit-retail-development\/\",\"url\":\"https:\/\/cohnmarketing.com\/reinvent-transit-retail-development\/\",\"name\":\"REinvented: Transit-Oriented Retail Developments - COHN Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/cohnmarketing.com\/#website\"},\"datePublished\":\"2016-04-28T20:55:38+00:00\",\"dateModified\":\"2025-02-21T05:21:13+00:00\",\"author\":{\"@id\":\"https:\/\/cohnmarketing.com\/#\/schema\/person\/a8e3fe7f69fb2e6bbe1999c9e23f0bcd\"},\"description\":\"Transportation is, and will continue to be, a key driver in urban and suburban retail growth. 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