{"id":3699,"date":"2021-08-31T12:22:32","date_gmt":"2021-08-31T18:22:32","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&#038;p=3699"},"modified":"2023-01-18T15:54:25","modified_gmt":"2023-01-18T22:54:25","slug":"what-are-the-main-characteristics-of-b2b-marketing-in-2021","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/what-are-the-main-characteristics-of-b2b-marketing-in-2021\/","title":{"rendered":"What are the Main Characteristics of B2B Marketing in 2021?"},"content":{"rendered":"<h2>Insights from our creative and branding pros at our marketing agency in Denver<\/h2>\n<p>Business-to-business marketing has come a long way in the past decade. COHN has been at the forefront of this innovation, especially when it comes to <a href=\"https:\/\/cohnmarketistg.wpengine.com\/capabilities\/brand\/\">branding<\/a>. While price and profit still factor into the decision-making process, emotional triggers like trust, convenience, quality, and social responsibility have a strong influence on today&#8217;s <a href=\"https:\/\/cohnmarketistg.wpengine.com\/b2b-marketing-agency\/\">B2B<\/a> customers. Before we dive too deep into our <a href=\"https:\/\/cohnmarketistg.wpengine.com\/perspectives\/how-to-run-a-b2b-marketing-campaign-for-b2b-brands\/\">B2B strategies<\/a>, let\u2019s break down the main characteristics of B2B marketing strategies in 2021.<\/p>\n<h2>What are the main characteristics of B2B Marketing Strategies for 2021?<\/h2>\n<h3>Developing Long-Term Relationships<\/h3>\n<ul>\n<li>In its simplest form, B2B marketing is a <a href=\"https:\/\/www.investopedia.com\/terms\/b\/btob.asp\" target=\"_blank\" rel=\"noopener\">business promoting<\/a> its products or services to another B2B company. However, because these B2B products, goods, and services tend to be more complex, pricier, and have longer development times, choosing and finding the right partner is critical.<\/li>\n<\/ul>\n<h3>\u00a0Identifying and Nurturing Personas<\/h3>\n<ul>\n<li>Many factors go into B2B purchasing decisions which often means there are multiple decision-makers involved in the business buying process. Each of these individuals has their own stakes in the game, their own communication style, and their own primary channels of engagement. Our job is identifying these B2B <a href=\"https:\/\/cohnmarketistg.wpengine.com\/perspectives\/how-digital-leaders-are-transforming-b2b-marketing\/\">buyer personas<\/a> and developing marketing that will best reach them to make a true impact for your business.<\/li>\n<\/ul>\n<h3>Goal-Minded, Emotionally-Motivated<\/h3>\n<ul>\n<li>B2B customers want to be educated on how the product or service will impact their bottom line, but just because they have a logical mindset doesn\u2019t mean that emotion can\u2019t get in the way. Every consumer wants to be entertained and feel connected to the brand. So our job is to create a marketing experience that inserts expertise and personal value into the buying process.<\/li>\n<\/ul>\n<p>If you haven\u2019t already noticed, branding plays a big role in today\u2019s B2B world. With an evermore mindful consumer to reach, your business will benefit from having an <a href=\"https:\/\/cohnmarketistg.wpengine.com\/perspectives\/why-hire-a-denver-digital-marketing-agency\/\">agency<\/a> partner by your side. From government, technology, food and beverage to non-profit, our B2B experts are standing by to solve your biggest challenges. Let\u2019s get started today when you <a href=\"\/contact\/\">connect with COHN.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insights from our creative and branding pros at our marketing agency in Denver Business-to-business marketing&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[124],"class_list":["post-3699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-b2b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are the Main Characteristics of B2B Marketing in 2021? - COHN Marketing<\/title>\n<meta name=\"description\" content=\"What are the main characteristics of B2B marketing? Price &amp; profit matter in the decision, but learn what B2B customers really care about.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/3699\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the Main Characteristics of B2B Marketing in 2021? - COHN Marketing\" \/>\n<meta property=\"og:description\" content=\"What are the main characteristics of B2B marketing? Price &amp; profit matter in the decision, but learn what B2B customers really care about.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cohnmarketing.com\/what-are-the-main-characteristics-of-b2b-marketing-in-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"COHN Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cohnmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T18:22:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T22:54:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cohnmarketing.com\/wp-content\/uploads\/2021\/08\/conference-room.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"6000\" \/>\n\t<meta property=\"og:image:height\" content=\"3977\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cohnmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cohnmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cohnmarketing.com\/what-are-the-main-characteristics-of-b2b-marketing-in-2021\/\",\"url\":\"https:\/\/cohnmarketing.com\/what-are-the-main-characteristics-of-b2b-marketing-in-2021\/\",\"name\":\"What are the Main Characteristics of B2B Marketing in 2021? - COHN Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/cohnmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cohnmarketing.com\/what-are-the-main-characteristics-of-b2b-marketing-in-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cohnmarketing.com\/what-are-the-main-characteristics-of-b2b-marketing-in-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cohnmarketing.com\/wp-content\/uploads\/2021\/08\/conference-room.jpg\",\"datePublished\":\"2021-08-31T18:22:32+00:00\",\"dateModified\":\"2023-01-18T22:54:25+00:00\",\"author\":{\"@id\":\"https:\/\/cohnmarketing.com\/#\/schema\/person\/6d5ba835d6d1baa9e1cd82582f36e376\"},\"description\":\"What are the main characteristics of B2B marketing? 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