{"id":3680,"date":"2021-08-09T10:51:21","date_gmt":"2021-08-09T16:51:21","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=3680"},"modified":"2024-03-09T00:41:45","modified_gmt":"2024-03-09T07:41:45","slug":"why-content-marketing-is-important-for-b2b","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/why-content-marketing-is-important-for-b2b\/","title":{"rendered":"Why Content Marketing is Important for B2B"},"content":{"rendered":"

Breaking down the importance of creating a B2B content marketing plan from our Denver agency<\/h2>\n

In the summer of 2021, we are only just witnessing trade shows and conferences making the slow crawl back into society. As we\u2019ve all learned throughout COVID-19, almost all business can be transacted virtually. This is forcing B2B companies<\/a> to shift their perceptions of dealmaking and adopt a strategic approach to positioning themselves online.<\/p>\n

Enter content marketing.<\/h3>\n

When it comes to B2B, content marketing is using digital content to attract, educate, engage, nurture and convert audiences into qualified leads. In its simplest form, it\u2019s using online content to increase brand awareness, foster relationships and position your B2B brand<\/a> above the rest in search engine results.<\/p>\n

So why is relevant content creation effective?<\/h3>\n

Consumers hate being sold to. Gone are the days of cold calls and elevator pitches. Audiences have become incredibly sensitive to \u201csalesy\u201d marketing<\/a> and will generally tune out anything that comes across with an agenda.<\/p>\n

Content<\/a> marketing efforts, such as white papers, webinars, blog posts, or social media<\/a>, allows brands to connect with their target audiences. Content marketing programs feel authentic, approachable and foster a deeper level of connection. Since the majority of B2B success relies on having strong relationships, this last benefit is key for reaching B2B buyers.<\/p>\n

What becomes less clear about good content marketing is figuring out your investment. Between employee bandwidth, general costs and determining what kinds of content makes sense for your business, it\u2019s in your best interest to seek a strategic partner for your content marketing strategy.<\/p>\n

Content marketing is critical in B2B.<\/h3>\n

If you haven\u2019t already been convinced, content marketing is essential in today\u2019s B2B world. Your business will benefit greatly from diving into the content revolution. Our content marketing strategy ensures your products or services drive web traffic to your brand.<\/p>\n

From government, technology, food and beverage to non-profit, our B2B experts are standing by to solve your biggest challenges. Let\u2019s get started today when you connect<\/a> with the thought leadership at COHN.<\/p>\n","protected":false},"excerpt":{"rendered":"

Breaking down the importance of creating a B2B content marketing plan from our Denver agency…<\/p>\n","protected":false},"author":3,"featured_media":3681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[124],"class_list":["post-3680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-b2b"],"yoast_head":"\nWhy Content Marketing is Important for B2B - COHN Marketing<\/title>\n<meta name=\"description\" content=\"If your traditional B2B marketing tactics are failing, it's time to consider content marketing to reconnect with your audiences again.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/3680\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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