{"id":3663,"date":"2021-07-19T14:40:48","date_gmt":"2021-07-19T20:40:48","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=3663"},"modified":"2023-12-02T23:03:43","modified_gmt":"2023-12-03T06:03:43","slug":"how-to-use-instagram-for-b2b-marketing-2021","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/how-to-use-instagram-for-b2b-marketing-2021\/","title":{"rendered":"How to Use Instagram for B2B Marketing in 2021"},"content":{"rendered":"

Insight from the social media pros at our digital marketing agency<\/a> in Denver<\/h2>\n

In the wake of a global pandemic, digital marketing was propelled into the forefront of marketer\u2019s minds (and budgets). Nearly two years later it remains a cornerstone of modern marketing, specifically social media which has become one of the premier channels for reaching new audiences, building consumer loyalty, and differentiating your brand in the market.<\/p>\n

As we like to say at COHN, the question isn\u2019t whether to do social media<\/a>. It\u2019s how to!<\/p>\n

LinkedIn has reigned as the top social media platform for B2B marketing since its inception. However, our changing consumer behavior has prompted a shift toward more engaging, unfiltered content. That\u2019s where Instagram for Business<\/a> comes into play.<\/p>\n

Many B2B companies may still perceive Instagram as a place for avocado toast and vacation throwbacks. However, with over 500 million daily Instagram account users<\/a>, the reality is that your audience is ready to connect with Instagram business accounts. Instagram can be a powerful way to build trust and brand awareness in B2B businesses<\/a> with visual content.<\/p>\n

If you\u2019re a B2B marketer looking to grow your business with Instagram marketing<\/a>, keep reading for our top tips to connect with your audience. We\u2019ll cover the type of content that can be posted on Instagram to get your message out there effectively.<\/p>\n