{"id":3607,"date":"2021-04-20T15:12:18","date_gmt":"2021-04-20T21:12:18","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&#038;p=3607"},"modified":"2023-12-02T23:09:35","modified_gmt":"2023-12-03T06:09:35","slug":"now-is-the-time-to-embrace-savor-marketing","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/now-is-the-time-to-embrace-savor-marketing\/","title":{"rendered":"Now is the Time to Embrace \u2018Savor\u2019 Marketing"},"content":{"rendered":"<h2>This summer will mark the return of the \u2018lingering\u2019 consumer. We have the strategies to reach them.<\/h2>\n<p>You can feel it bubbling under the surface. It\u2019s the familiar anticipation of warm summer days, but this year there\u2019s another, deeper layer.<\/p>\n<p><strong>It\u2019s the unspoken countdown to normalcy.<\/strong><\/p>\n<p>The approaching summer promises to be unrecognizable compared to 2020 (thank goodness), which means that now is the time to set up your <a href=\"\/agency\/brand-process\/\">brand<\/a> for success, and that includes understanding your consumer\u2019s new attitudes and desires.<\/p>\n<p>Here at COHN, we\u2019ve been paying attention to your consumer and have some thoughts on how best to achieve your hot brand summer.<\/p>\n<ul>\n<li>First, you need to release the utilitarian mindset. For over a year now, marketers have been focused on <a href=\"https:\/\/cohnmarketing.com\/how-to-run-a-b2b-marketing-campaign-for-b2b-brands\/\">creating campaigns<\/a> that are practical, functional, and address the consumer\u2019s needs. We\u2019re ready, as an industry and a society, to jump back into joy marketing and allow consumers to feel pleasure, fun, and satisfaction from their experience with your brand.<\/li>\n<li>Next, it\u2019s time to think immersive. Our IRL interactions (if any) have been so brief and distant that now we are craving experiences that engross us. Think about how your brand can deliver <a href=\"https:\/\/cohnmarketing.com\/expertise\/capabilities\/digital\/\">marketing<\/a> that lets consumers linger, savor, and take it all in on their own time.<\/li>\n<li>Finally, keep convenience in mind. A year of limited crowds and reservation systems have changed our expectations around wait times. We\u2019ve grown accustomed to booking a time slot and having the ability to anticipate when we can interact with the businesses we choose. In other words, we\u2019re kinda spoiled. Keep this sentiment in mind when launching your next <a href=\"https:\/\/cohnmarketing.com\/a-quick-guide-on-event-marketing-in-2021\/\">event<\/a> or promotion. By staying accommodating and creating a frictionless experience, you can be sure to keep consumers satisfied.<\/li>\n<\/ul>\n<p>Whether you are ready to make a splash or just dip your toe in, our integrated team of experts are ready to help make your summer a success. <a href=\"\/contact\/\">Connect with COHN today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This summer will mark the return of the \u2018lingering\u2019 consumer. We have the strategies to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Now is the Time to Embrace \u2018Savor\u2019 Marketing - COHN Marketing<\/title>\n<meta name=\"description\" content=\"As we return to normalcy, we\u2019ve been paying attention to your consumer and have some thoughts on how best to achieve your hot brand summer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/3607\/\" \/>\n<meta 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