{"id":3550,"date":"2021-04-13T08:18:55","date_gmt":"2021-04-13T14:18:55","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&#038;p=3550"},"modified":"2024-03-09T00:25:34","modified_gmt":"2024-03-09T07:25:34","slug":"what-is-a-style-guide","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/what-is-a-style-guide\/","title":{"rendered":"What is a style guide? Why does your business need to create one?"},"content":{"rendered":"<h2>Insights from the design pros at our creative <a href=\"https:\/\/cohnmarketing.com\/\">agency in Denver<\/a><\/h2>\n<p>Any marketer will tell you that successful branding relies on brand consistency. No matter where, when, or how a customer interacts with your <a href=\"https:\/\/cohnmarketing.com\/expertise\/capabilities\/brand-strategy\/\">brand<\/a>, it\u2019s essential that every touchpoint is building your recognition and loyalty in the market. This is achieved through a style guide, also known as a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Style_guide\" target=\"_blank\" rel=\"noopener\">brand book<\/a>.<\/p>\n<p>In a nutshell, a brand book is a set of standards or a manual for your business. It includes the standard writing, formatting, and design for your brand to help ensure a continuous experience. Here at COHN, however, we take a deeper approach.<\/p>\n<p>For us, a good style guide is the heart and soul of your brand. It\u2019s the meticulous details that all form together into one cohesive bundle, and play a critical role in telling the greater story of your brand.<\/p>\n<p>It\u2019s more than a reference sheet. <strong>It\u2019s your identity.<\/strong><\/p>\n<p>At COHN, we\u2019ve been pretty fortunate to work on brand style guides for clients across <a href=\"https:\/\/cohnmarketing.com\/expertise\/\">industries<\/a>. If you would like to discuss your style guide and brand strategy, <a href=\"\/contact\/\">let&#8217;s talk<\/a>.<\/p>\n<h2>Our experience runs deep.<\/h2>\n<p>Now in our 20th year, we\u2019ve worked with people like you in nearly every industry. Chocolate syrup. Military housing. Cosmetic surgery centers. Quasi-governmental agencies. And while our diverse experience often comes in handy\u2014you\u2019d be surprised how similar <a href=\"https:\/\/cohnmarketing.com\/craig-hospital-selects-cohn-marketing-as-its-agency-of-record\/\">hospital marketing<\/a> and shopping center marketing is, for example\u2014we spend most of our time in four major verticals: <a href=\"https:\/\/cohnmarketing.com\/top-real-estate-advertising-agencies-of-2021\/\">real estate<\/a>, lifestyle, <a href=\"https:\/\/cohnmarketing.com\/expertise\/healthcare\/\">healthcare<\/a> and <a href=\"https:\/\/cohnmarketing.com\/how-to-run-a-b2b-marketing-campaign-for-b2b-brands\/\">B2B<\/a>. By focusing in these four areas, we gain depth of knowledge that our competitors don\u2019t have. More importantly, it helps us to better serve your business because we understand your industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insights from the design pros at our creative agency in Denver Any marketer will tell&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a style guide? Why create a style guide? - COHN Marketing<\/title>\n<meta name=\"description\" content=\"What is a style guide? Your style guide is the heart of your brand, tying all of its wonderful unique aspects into one cohesive bundle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/3550\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a style guide? Why create a style guide? - COHN Marketing\" \/>\n<meta property=\"og:description\" content=\"What is a style guide? 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