{"id":3541,"date":"2021-04-02T10:40:52","date_gmt":"2021-04-02T16:40:52","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=3541"},"modified":"2024-03-08T23:48:30","modified_gmt":"2024-03-09T06:48:30","slug":"a-quick-guide-to-influencer-marketing-in-2021","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/a-quick-guide-to-influencer-marketing-in-2021\/","title":{"rendered":"A Quick Guide to Influencer Marketing in 2021"},"content":{"rendered":"

How to Connect with Audiences through Digital Creators<\/h2>\n

If there\u2019s one thing we\u2019ve quickly realized the importance of after 2020, it\u2019s connections<\/strong>. Not just with our close circle of friends, coworkers, and family, but also with the businesses we patronize.<\/p>\n

As the world simultaneously halted, we marketers saw a swift emergence toward online channels and encouraged our clients to embrace digital marketing<\/a> in order to stay competitive.<\/p>\n

After more than a year into the COVID-19 pandemic, digital and social media<\/a> have become the cornerstones of modern marketing<\/a> and have also given way to the rising influence of, well, influencers<\/strong>.<\/p>\n

No, we don\u2019t mean the big-budget celebrity cameos at the Superbowl or sponsored Kardashian Instagram posts. We\u2019re talking about the real consumers<\/a> who have carved out a niche, loyal audience online and have the power to drive meaningful connections with your brand<\/a>.<\/p>\n

With an authentic appeal and established digital presence, influencers are the gatekeepers to reaching the 2021 consumer who prioritizes trust over anything else. Navigating the modern influencer world can be intimidating, which is why we\u2019ve put together a quick guidebook to launching a successful campaign<\/a>.<\/p>\n

Check out Influencing in a New World<\/a>, where our team of experts share a new perspective on working with creators, provide example collaborations to try, and give you some insights into our own process.<\/p>\n

If you\u2019re looking to further connect with the consumer, call COHN<\/a> today, and we\u2019ll put our brainstorming heads together to make every interaction matter for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

How to Connect with Audiences through Digital Creators If there\u2019s one thing we\u2019ve quickly realized…<\/p>\n","protected":false},"author":4,"featured_media":3544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[125],"class_list":["post-3541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-lifestyle"],"yoast_head":"\nHow to Connect with Audiences through Digital Creators<\/title>\n<meta name=\"description\" content=\"The influencer landscape has transformed. Learn how to leverage creators to build brand trust, connect with the consumer and launch successful marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/3541\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Connect with Audiences through Digital Creators\" \/>\n<meta property=\"og:description\" content=\"The influencer landscape has transformed. Learn how to leverage creators to build brand trust, connect with the consumer and launch successful marketing campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cohnmarketing.com\/a-quick-guide-to-influencer-marketing-in-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"COHN Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cohnmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-02T16:40:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-09T06:48:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cohnmarketing.com\/wp-content\/uploads\/2021\/04\/Influencing-In-A-New-World.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cohnmarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cohnmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cohnmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cohnmarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cohnmarketing.com\/a-quick-guide-to-influencer-marketing-in-2021\/\",\"url\":\"https:\/\/cohnmarketing.com\/a-quick-guide-to-influencer-marketing-in-2021\/\",\"name\":\"How to Connect with Audiences through Digital Creators\",\"isPartOf\":{\"@id\":\"https:\/\/cohnmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cohnmarketing.com\/a-quick-guide-to-influencer-marketing-in-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cohnmarketing.com\/a-quick-guide-to-influencer-marketing-in-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cohnmarketing.com\/wp-content\/uploads\/2021\/04\/Influencing-In-A-New-World.png\",\"datePublished\":\"2021-04-02T16:40:52+00:00\",\"dateModified\":\"2024-03-09T06:48:30+00:00\",\"author\":{\"@id\":\"https:\/\/cohnmarketing.com\/#\/schema\/person\/a8e3fe7f69fb2e6bbe1999c9e23f0bcd\"},\"description\":\"The influencer landscape has transformed. 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