{"id":3533,"date":"2021-03-30T08:51:17","date_gmt":"2021-03-30T14:51:17","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=3533"},"modified":"2024-03-09T00:20:53","modified_gmt":"2024-03-09T07:20:53","slug":"importance-of-marketing-in-healthcare-industry","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/importance-of-marketing-in-healthcare-industry\/","title":{"rendered":"The importance of marketing in healthcare industry"},"content":{"rendered":"

Breaking down the importance of creating a marketing strategy for your medical practice<\/h2>\n

It\u2019s no surprise that after 2020, there\u2019s been a magnifying glass on the healthcare industry. We\u2019ve had a front-row seat to the power of health systems and championed our most vulnerable heroes, both on and off the front lines.<\/p>\n

As we continue to embrace a post-pandemic world, these sentiments will begin to fade, and so will the brands<\/a> who don\u2019t see the importance of marketing in healthcare industry.<\/p>\n

Not convinced? We\u2019ve gathered our certified brand experts<\/a> to help position your healthcare business above the rest.<\/p>\n

\u201cThe healthcare industry is intimidating. Not just for people facing a diagnosis or invasive treatment, but for those trying to navigate insurance, find a provider, or choose a pharmacy. Our role as marketers is breaking down those barriers and creating an approachable space for your healthcare brand to shine.\u201d
\n-Kelly Grega, Content Manager<\/strong><\/em><\/a><\/p>\n

\u201cIt\u2019s a win-win for the patient and provider. Through marketing, doctors can know more about the advanced technologies available to them. And patients can learn about the great care that\u2019s close to home. It\u2019s how we help create better, safer outcomes for everyone.\u201d
\n-Chris Thomas, Creative Director<\/strong><\/em><\/a><\/p>\n

\u201cHealthcare is so personal, yet so often it can come across to potential patients as sterile, clinical, and cold. Marketing creates connection points between the brand and the person, leading to better patient experiences and relationships in the long-term.\u201d
\n–Lisa Wieting, Chief Marketing Officer<\/a><\/strong><\/em><\/p>\n

\u201cAs marketers, our primary goal is persuasion that leads to conversions for our clients, but healthcare practices are an incredibly complex industry. Our goal is to create a bridge for target audiences to understand our client\u2019s story, lay the groundwork for the sales team to convert, and ultimately get the right tools in the right hands to improve health outcomes and save lives.\u201d
\n-CJ Powell, Senior Brand Director<\/strong><\/em><\/a><\/p><\/blockquote>\n

If you\u2019re a healthcare marketer looking to improve your marketing efforts, connect with COHN<\/a> today. You’ll learn more about the\u00a0importance of marketing in healthcare industry. We\u2019ll bring our integrated team of healthcare marketing agency<\/a> thought leaders together to solve your biggest healthcare marketing strategy challenges.<\/p>\n","protected":false},"excerpt":{"rendered":"

Breaking down the importance of creating a marketing strategy for your medical practice It\u2019s no…<\/p>\n","protected":false},"author":3,"featured_media":3537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36],"class_list":["post-3533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-healthcare"],"yoast_head":"\nThe importance of marketing in healthcare industry - COHN Marketing<\/title>\n<meta name=\"description\" content=\"What is the the importance of marketing in healthcare industry? Our certified brand experts are here to help position your medical marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/3533\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of marketing in healthcare industry - COHN Marketing\" \/>\n<meta property=\"og:description\" content=\"What is the the importance of marketing in healthcare industry? 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