{"id":3527,"date":"2021-03-23T07:21:49","date_gmt":"2021-03-23T13:21:49","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=3527"},"modified":"2024-01-06T01:40:47","modified_gmt":"2024-01-06T08:40:47","slug":"did-covid-kill-the-goldfish","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/did-covid-kill-the-goldfish\/","title":{"rendered":"Did COVID Kill the Goldfish?"},"content":{"rendered":"

We have a hunch that long-form content is making a comeback<\/h2>\n

For several years, marketers have touted the belief that consumer\u2019s attention spans are shrinking. In fact, the \u201cGoldfish Rule\u201d assumed audiences’ interest capped out at 8 seconds, which is roughly equivalent to a goldfish\u2019s memory (allegedly). This belief translated into the quick, flashy and to-the-point content we are all familiar with in today\u2019s marketing.<\/p>\n

But something happened during our year-long lockdown that has dramatically transformed our consumer behavior. We were given back time.<\/p>\n

Time to read a book, time to find a new hobby, time to binge watch that show we\u2019ve been putting off for years. Without the constant speed of our rushed lifestyles, we could break through the noise that kept us distracted and disengaged.<\/p>\n

We have a hunch that this heightened attention span means a restored appetite for long-form, meaningful content.<\/strong><\/p>\n

After the year we\u2019ve been through, consumers<\/a> are expecting more than \u201ccoupon crack\u201d from the brands they support. Our audiences want genuine, authentic<\/a>, relevant and long-form storytelling. Maybe a three-minute video isn\u2019t so crazy anymore? Or it\u2019s finally time to launch that podcast<\/a> your business has been teasing. Or your social media<\/a> channels could franchise or extend a long-form narrative versus just posting announcements.<\/p>\n

We aren\u2019t saying that every content piece should be a novel. There is still a need for quick communications in some cases, but isn\u2019t it nice to think that we can open up and be more authentic with our audiences? That we can create more texture within our content strategies<\/a> and be a bit rawer perhaps\u2026 (but that\u2019s a blog for another time).<\/p>\n

While we don\u2019t have a modern case study to understand consumers after a pandemic, we know people are forever changed. It\u2019s our job as marketers and brands to explore beyond what has \u201calways worked\u201d and get to the core of today\u2019s needs, wants, and desires. This also means rethinking some of our business objectives and strategies to include bringing people together, telling stories and building relationships.<\/p>\n

Are you ready to embrace long-form content to connect with today\u2019s post-pandemic consumer? Then let\u2019s team up<\/a>, strategize, and work to make every interaction matter.<\/p>\n","protected":false},"excerpt":{"rendered":"

We have a hunch that long-form content is making a comeback For several years, marketers…<\/p>\n","protected":false},"author":3,"featured_media":3528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nDid COVID Kill the Goldfish? - COHN Marketing<\/title>\n<meta name=\"description\" content=\"We have a hunch that the \u201cGoldfish Rule\u201d of marketing has come to an end. Get ready for more long-form content from brands and consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/3527\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Did COVID Kill the Goldfish? - COHN Marketing\" \/>\n<meta property=\"og:description\" content=\"We have a hunch that the \u201cGoldfish Rule\u201d of marketing has come to an end. 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