{"id":3525,"date":"2021-03-16T08:16:49","date_gmt":"2021-03-16T14:16:49","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&#038;p=3525"},"modified":"2024-03-09T00:10:14","modified_gmt":"2024-03-09T07:10:14","slug":"brand-development-strategies","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/brand-development-strategies\/","title":{"rendered":"Successful brand development strategies, in two simple words"},"content":{"rendered":"<h2>Two ideas that every company should consider before creating brand development strategies<\/h2>\n<p>Brand development is arguably the most important foundational piece to your company\u2019s success. In fact, developing a <a href=\"https:\/\/cohnmarketing.com\/expertise\/capabilities\/brand-strategy\/\">brand strategy<\/a> sets the course for everything to come, from big things like your business plan and growth objectives to even your <a href=\"https:\/\/cohnmarketing.com\/the-dos-and-donts-of-logo-design\/\">logo design<\/a> and <a href=\"https:\/\/cohnmarketing.com\/making-a-pitch-perfect-investor-deck\/\">investor deck<\/a>. Everything you do should come down to brand development, which is why we spend so much time with our clients on brand strategy.<\/p>\n<p>COHN has been building strong brands for more than 20 years, and with more than 150 brands under our belt, one lesson stands above the rest:<\/p>\n<p>For a brand message to have a real chance at resonating in the target market, it must be true to who the company is (and why the company is). The brand must also lean into what makes the company\u2019s product or service special and unique\u2014while carving out space for the <a href=\"https:\/\/cohnmarketing.com\/whats-the-difference-between-brand-identity-vs-brand-image\/\">brand identity<\/a> to live and breathe for its audiences.<\/p>\n<p><strong>Distinction and authenticity.<\/strong><\/p>\n<p>That\u2019s it. It sounds quite simple, doesn\u2019t it?<\/p>\n<p>If you dedicate time and resources to intense soul searching with the mission of finding true distinction among your competitors that is also authentic to your team and its purpose, your brand will captivate its target audiences and convert for the long-term.<\/p>\n<p>This is where <a href=\"https:\/\/cohnmarketing.com\/\">COHN<\/a> excels for our clients. We have decades of experience investigating what makes you unique and how to tell that story in a resonant way. We\u2019ve written a little about our <a href=\"https:\/\/cohnmarketing.com\/agency\/\">brand development processes<\/a> on our website, but if you\u2019d like to know more about how we do what we do, <a href=\"\/contact\/\">let\u2019s talk<\/a>. Your brand deserves it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two ideas that every company should consider before creating brand development strategies Brand development is&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand development strategies: the key to success - COHN Marketing<\/title>\n<meta name=\"description\" content=\"COHN has been building strong brand development strategies for more than 20 years. Two words can transform your brand development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cohnmarketing.com\/wp-json\/wp\/v2\/posts\/3525\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand development strategies: the key to success - COHN Marketing\" \/>\n<meta property=\"og:description\" content=\"COHN has been building strong brand development strategies for more than 20 years. Two words can transform your brand development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cohnmarketing.com\/brand-development-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"COHN Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cohnmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T14:16:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-09T07:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cohnmarketing.com\/wp-content\/uploads\/2021\/03\/pexels-gru-975545.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2992\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cohnmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cohnmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cohnmarketing.com\/brand-development-strategies\/\",\"url\":\"https:\/\/cohnmarketing.com\/brand-development-strategies\/\",\"name\":\"Brand development strategies: the key to success - COHN Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/cohnmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cohnmarketing.com\/brand-development-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cohnmarketing.com\/brand-development-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cohnmarketing.com\/wp-content\/uploads\/2021\/03\/pexels-gru-975545.jpg\",\"datePublished\":\"2021-03-16T14:16:49+00:00\",\"dateModified\":\"2024-03-09T07:10:14+00:00\",\"author\":{\"@id\":\"https:\/\/cohnmarketing.com\/#\/schema\/person\/6d5ba835d6d1baa9e1cd82582f36e376\"},\"description\":\"COHN has been building strong brand development strategies for more than 20 years. 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