{"id":3472,"date":"2021-01-25T08:07:35","date_gmt":"2021-01-25T15:07:35","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=3472"},"modified":"2024-03-10T19:28:58","modified_gmt":"2024-03-11T01:28:58","slug":"a-quick-guide-on-event-marketing-in-2021","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/a-quick-guide-on-event-marketing-in-2021\/","title":{"rendered":"A Quick Guide on Event Marketing in 2021"},"content":{"rendered":"

How to Make the Most of Your Time, Budget, and Patience<\/h2>\n

No matter the size, industry, or location \u2013 every business was impacted by the COVID-19 pandemic in one way or another. Whether that was tweaking messaging or axing campaigns altogether, marketers were asked to pivot quickly and assemble fresh projects on a dime.<\/p>\n

With one exception.<\/p>\n

The area that has undoubtedly faced the greatest challenge brought on by a newly (and only) virtual world is events. And after nearly a year of uncertainty, businesses can no longer afford to take the \u201cwait-and-see approach\u201d to organizing their calendars.<\/p>\n

We know what you\u2019re thinking. \u201cThere\u2019s nothing that can compare to the in-person experience.\u201d<\/strong><\/p>\n

You\u2019re exactly right \u2013 that\u2019s why we need to rethink our approach to events and embrace the new benefits of going digital. It\u2019s time to release expectations of deal-making via Zoom or networking during awkward online happy hours.<\/p>\n

With a new strategy<\/a> comes new opportunities, and we have some ideas to get you there.<\/p>\n

Check out our 2021 Event Marketing guide where our team breaks down new goals, strategies, expectations, and support tactics for hosting a successful virtual experience.<\/p>\n

If you\u2019re needing a digital partner for 2021 or just want to dive deeper into event organizing, connect with COHN today<\/a> and we\u2019ll get to work on making every interaction matter for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

How to Make the Most of Your Time, Budget, and Patience No matter the size,…<\/p>\n","protected":false},"author":4,"featured_media":3471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"\nA Quick Guide on Event Marketing in 2021 - COHN Marketing<\/title>\n<meta name=\"description\" content=\"Learn how to adapt your event marketing strategy for the virtual world in 2021. 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