{"id":3272,"date":"2020-04-16T08:16:16","date_gmt":"2020-04-16T14:16:16","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&#038;p=3272"},"modified":"2024-03-09T00:30:30","modified_gmt":"2024-03-09T07:30:30","slug":"making-video-marketing-count-on-social-media","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/making-video-marketing-count-on-social-media\/","title":{"rendered":"Making Video Marketing Count on Social Media"},"content":{"rendered":"<h2>Our tools and techniques for creating a stand-out content strategy<\/h2>\n<p>Success is clear: Create video content that draws in the viewer and furthers engagement with your brand. But the path to success? That\u2019s where <a href=\"https:\/\/cohnmarketing.com\/agency\/\">our team of digital marketers<\/a> and visual storytellers can help.<\/p>\n<p>Here we\u2019ll break down the <a href=\"https:\/\/cohnmarketing.com\/tips-for-writing-great-video-marketing-scripts\/\">video marketing<\/a> types you should be utilizing on social as well as the creative and content elements that help make every interaction matter.<\/p>\n<h3>The 3-Second-Rule<\/h3>\n<p>We know what you\u2019re thinking, but this isn\u2019t about food safety protocol. It\u2019s the average time your brand has to capture the attention of any given social user. In just three seconds, your brand is expected to be eye-catching, interactive, innovative, and convert new customers who resonate with your message.<\/p>\n<p>It\u2019s an intimidating time constraint, to say the least, but it\u2019s also inspired some of the most creative forms of video marketing, such as <a href=\"https:\/\/cohnmarketing.com\/how-to-use-instagram-for-b2b-marketing-2021\/\">Instagram<\/a> Stories and Facebook Live, and continues to produce new ways of <a href=\"https:\/\/cohnmarketing.com\/reach-your-target-audience\/\">reaching the social audience<\/a>.<\/p>\n<p>At its core, the 3-Second-Rule is our challenge to make meaningful marketing happen in an instant and make sure viewers are hooked by the very first frame.<\/p>\n<h3>Timing Determines Type<\/h3>\n<p>We know the first three seconds are critical, but how much time should you be spending on the remaining video? Well, that answer varies platform to platform.<\/p>\n<p>According to <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-long-should-videos-be-on-instagram-twitter-facebook-youtube\">HubSpot<\/a>, the recommended video length is as follows:<\/p>\n<ul>\n<li>Instagram: 30 Seconds<\/li>\n<li>Twitter: 45 Seconds<\/li>\n<li>Facebook: 1 Minute<\/li>\n<li>Youtube: 2 Minutes<\/li>\n<\/ul>\n<p>It\u2019s clear that length is correlated to channel purpose, but it also determines the type of video content possible. A product review or presentation is unlikely to happen within 30 seconds so plan on reserving videos that require complex, in-depth explanations for your website or landing page.<\/p>\n<p><a href=\"https:\/\/cohnmarketing.com\/expertise\/capabilities\/content-social-media\/\">Social media<\/a> is where your brand can easily diversify marketing efforts to test what content makes an impact. Consider video ads, product demos, vlogs &#8211; Anything that can engage our shorter attention spans as well as open a new door for customers to enter.<\/p>\n<h3>Stay Story-Driven<\/h3>\n<p>Including eye-catching graphics and visual delights are only one piece of the puzzle. A well-conceived <a href=\"https:\/\/cohnmarketing.com\/content-strategy-boost-blog-traffic\/\">content strategy<\/a> is brand-centered.<\/p>\n<p>From your characters, visual framing, and even down to music choices &#8211; <a href=\"https:\/\/cohnmarketing.com\/expertise\/capabilities\/brand-strategy\/\">Your brand<\/a> needs to be expressed.<\/p>\n<p>At COHN, we\u2019ve been creating video content for clients since 2000, and our process has always been brand first. If you\u2019re looking for a dedicated team of specialists to handle your video production from start to finish, explore <a href=\"https:\/\/cohnmarketing.com\/expertise\/capabilities\/video\/\">our video capabilities page<\/a> and let\u2019s get the conversation started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our tools and techniques for creating a stand-out content strategy Success is clear: Create video&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Video Marketing Count on Social Media - COHN Marketing<\/title>\n<meta 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