{"id":2901,"date":"2019-03-13T21:29:46","date_gmt":"2019-03-13T21:29:46","guid":{"rendered":"https:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=2901"},"modified":"2019-03-13T21:29:46","modified_gmt":"2019-03-13T21:29:46","slug":"3-annual-reports-that-knocked-our-socks-off-this-year","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/3-annual-reports-that-knocked-our-socks-off-this-year\/","title":{"rendered":"3 Annual Reports That Knocked Our Socks off This Year"},"content":{"rendered":"

Our 2018 Annual Report Picks for Best Design and Marketing<\/h2>\n

If you are anything like my fellow marketing junkies at COHN, digging into a cool Annual Report is weirdly satisfying.<\/p>\n

Sure, there usually are some interesting business and financial nuggets\u2014but we love seeing how these companies tell those stories with visuals, animation, color and technology. This year, a few really cool annual reports stood out, and we wanted to spotlight them for our readers.<\/p>\n

Also, if you\u2019re wondering how we find these, check out Report Watch\u2019s \u201cAnnual Report on Annual Reports<\/a>\u201d every year. They do a great job.<\/p>\n

ABInBev<\/a><\/h2>\n

\"beer<\/p>\n

What we love:<\/strong>
\nIt opens with a beautiful, bubbling, blissful beer image that tells the reader, \u201cHey, I know we\u2019re an absolutely massive global operation, but we\u2019re just a beer company.\u201d Outside of that fun load, the entire site is clean, playful and has all the development bells & whistles you could want.<\/p>\n

L\u2019Or\u00e9al<\/a><\/h2>\n

\"loreal<\/p>\n

What we love:<\/strong>
\nDrenched in smart branding, the team responsible for this Annual Report should take a bow. The color wheel just below the fold that serves as a navigation bar is just the cherry on top.<\/p>\n

Shell<\/a><\/h2>\n

\"shell<\/p>\n

What we love:<\/strong>
\nNo fancy frills with this one, yet it\u2019s still captivating as an Annual Report. The messages from the CEO and Chairman at the top read like a cover article from Fortune. Shell certainly knows its audience.<\/p>\n

Putting together your Annual Report?<\/h3>\n

We know it\u2019s a little early in the year, but when you\u2019re ready to start putting together your Annual Report, give COHN a call<\/a>. We take reporting documents to a whole other level with brand-specific touches that make stakeholders take note.<\/p>\n","protected":false},"excerpt":{"rendered":"

Our 2018 Annual Report Picks for Best Design and Marketing If you are anything like…<\/p>\n","protected":false},"author":3,"featured_media":2905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"\n2019 Annual Reports With The Best Design & Marketing<\/title>\n<meta name=\"description\" content=\"COHN's picks for the top annual reports of 2018 based on design, marketing, and overall presentation. 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