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Way to Go, a program of Denver Regional Council of Governments (DRCOG) that encourages smarter commuting options, desperately needed to improve brand awareness and customer engagement. In short, their objective was to change Denver metro-area commuter behavior and reduce single occupancy vehicle miles traveled.<\/p>\n","protected":false},"excerpt":{"rendered":"

Way to Go, a program of Denver Regional Council of Governments (DRCOG) that encourages smarter…<\/p>\n","protected":false},"featured_media":355,"parent":0,"menu_order":4,"template":"views\/template__landing_page.php","work__tax_1":[3,121,126,4,7],"work__tax_2":[133],"class_list":["post-21","work","type-work","status-publish","has-post-thumbnail","hentry","work__tax_1-brand-strategy","work__tax_1-content-social-media","work__tax_1-creative-design","work__tax_1-digital","work__tax_1-public-relations","work__tax_2-consumer"],"yoast_head":"\nWay To Go: COHN's Strategy for Smarter Commuting<\/title>\n<meta name=\"description\" content=\"COHN's campaign for Way To Go transforms Denver's commuting habits, boosting smart commute options, and achieving significant brand awareness and engagement milestones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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