{"id":2034,"date":"2021-05-31T22:01:42","date_gmt":"2021-06-01T04:01:42","guid":{"rendered":"http:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=2034"},"modified":"2023-12-09T01:25:53","modified_gmt":"2023-12-09T08:25:53","slug":"hospital-social-media-posts","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/hospital-social-media-posts\/","title":{"rendered":"Hospital social media posts – 5 must-have ideas for hospital marketing teams"},"content":{"rendered":"

Hospital social media posts can leverage your marketing<\/h2>\n

Hospitals across the U.S. have taken social media marketing<\/a> to new levels, using the social amplification and shareability of Facebook, Twitter, YouTube and even Pinterest<\/a> (believe it or not) to tell healthcare stories to fans and followers.<\/p>\n

When we partner with hospitals and elective care destinations for their marketing needs, social media strategy\u2014both paid and organic\u2014is always part of our recommendation due to its unique power to connect with audiences on a personal level.<\/p>\n

As you\u2019re putting together your hospital\u2019s social media strategy, we at COHN<\/a> wanted to make sure you don\u2019t overlook these five social media post types that help your\u00a0pages generate more engagement and build a stronger online following.<\/p>\n

And because every hospital marketing<\/a> blog in the U.S. features the Mayo Clinic as its go-to case study, we decided to keep things local and pull in examples from Colorado-based hospital providers. Enjoy!<\/p>\n

1. Health tips used in hospital social media posts<\/h3>\n

Regardless of industry, social media is the place to flaunt expertise\u2014and what are hospitals if not experts in all things health? The most successful way to gain an audience in content marketing<\/a> and social media is to provide value to your audiences, and so as experts in health, do your part to share your knowledge to help your followers stay healthy.<\/p>\n

Colorado example:<\/h4>\n
\"health

health tips<\/p><\/div>\n

Photo credit: Children’s Hospital of Colorado<\/a><\/p><\/blockquote>\n

2. Translate current events and pop culture news<\/h3>\n

Want to tap into the shareability of social media? Catch the wave of trending topics. What was Angelina Jolie just diagnosed with? Does Pokemon Go have any health effects? Is \u201cWork Martyr Syndrome\u201d a real disease, and if so, what does your hospital say about it?<\/p>\n

Colorado example:<\/h4>\n

\"culture\"<\/p>\n

Photo credit: Presbyterian\u00a0\/ St. Luke’s Medical Center<\/a><\/p>\n

3. Risk awareness<\/h3>\n

As a local authority on your community\u2019s health and wellbeing, posting about potential health risks in the area is not only smart social media strategy, it\u2019s also the right thing to do.<\/p>\n

Colorado example:<\/h4>\n

\"Denver<\/p>\n

Photo credit: Denver Health<\/a><\/p>\n

4. Staff recognition<\/h3>\n

Don\u2019t overlook the size and reach of your internal staff on social media. This is your chance to promote and highlight internal champions at your hospital, which is paramount to building a culture of recognition and respect.<\/p>\n

Colorado example:<\/h4>\n

\"rose<\/p>\n

Photo credit: Rose Medical Center<\/a><\/p>\n

5. Patient stories in\u00a0hospital social media posts<\/h3>\n

We saved the best for last. If you aren\u2019t sharing patient stories via social media, you\u2019re doing it wrong. Whether it\u2019s through long-form storytelling that relies on written storytelling, quotes, photos, X-rays, testimonials and more, or rich video that tugs at your heartstrings, sharing patient stories<\/a> is by far your greatest opportunity to connect with social media users.<\/p>\n

If you\u2019re a hospital marketer and you are looking for a marketing partner to help you with your hospital social media posts, give us a call. We\u2019re a full-service hospital and healthcare marketing agency<\/a> that uses brand strategy to drive digital marketing<\/a> results for your team.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hospital social media posts can leverage your marketing Hospitals across the U.S. have taken social…<\/p>\n","protected":false},"author":3,"featured_media":2037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36],"class_list":["post-2034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-healthcare"],"yoast_head":"\n5 Must Have hospital social media posts to improve hospital marketing<\/title>\n<meta name=\"description\" content=\"COHN Marketing gives 5 must-have hospital social media posts for hospital marketing teams. 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