{"id":1017,"date":"2016-08-02T06:42:45","date_gmt":"2016-08-02T06:42:45","guid":{"rendered":"http:\/\/cohnmarketistg.wpengine.com\/?post_type=perspectives&p=1017"},"modified":"2023-01-18T15:59:11","modified_gmt":"2023-01-18T22:59:11","slug":"reinvented-eurostreets","status":"publish","type":"post","link":"https:\/\/cohnmarketing.com\/reinvented-eurostreets\/","title":{"rendered":"REinvented: Eurostreets"},"content":{"rendered":"

Experiential Marketing in Europe<\/h2>\n

Developers across the U.S. have found new inspiration \u201cacross the pond,\u201d looking at the shopper experience through a European lens and creating places that capture the spirit and charm of the old continent.<\/p>\n

There are two such examples that recently caught my eye, and while different in scope and execution, both real estate concepts are hoping to elicit the same sense of whimsy you feel while walking down a cobblestone passage.<\/p>\n

1. The Activated Alley<\/strong><\/p>\n

In various urban pockets of the U.S. (Denver, Seattle, Chicago, Washington D.C., and San Francisco, to name a few), communities and real estate developers have discovered underutilized space begging for revitalization: the alleyway.<\/p>\n

Due to the spatial environment of a narrower thoroughfare, these places inherently feel more European than our bustling U.S. retail corridors. So far, new place uses range from urban gardens to community gathering places to hidden restaurants and other various retail opportunities, and we\u2019re looking forward to what innovative developers dream up for the activated alley movement in the next five to 10 years.<\/p>\n

Something special is certainly on the horizon for this real estate trend, but we already can look to several winning examples, such as:<\/p>\n